Media KitThe Press Issue · No. 07
No. 07 · @avasinclair
Ava Sinclair
01 1.2M on Instagram02 38M monthly reach03 The rate card, inside
Laying out the issue
Ava Sinclair@avasinclairFashion · Lifestyle · Travel · New York City
@avasinclair · she/her · New York City

Fashion, lived in. Stories brands trust.

011.2M on Instagram — a community that actually buys, not just follows.02Inside: the campaign contact sheet, reach figures, and the rate card.03From a single post to a season-long ambassadorship.
0.0M
Instagram followers
0M
Avg. monthly reach
0.0%
Engagement rate
0K
Avg. saves / month
0+
Brand campaigns
0
Years creating
FTC-compliant · Every paid post #ad / #sponsoredLicensed usage · Clear image-rights termsManaged bookings · Contracts via managementCategory exclusivity · Available on retainer7–10 day turnaround · Draft to publish
Section 01 · The Grid — Selected Work p. 06
The work

A grid that reads like an issue.

Tap any tile to open the campaign — woven with a live reach snapshot and the brand rate card. This is the layout, and the proof.

Reach snapshot
1.2M
Instagram followers
+4.2% / 90 days
Rate card · from
$6,500 /post
Single Post — One deliverable, in my voice
Illustrative · FTC-disclosed
Reach snapshot
4.1%
Engagement rate
vs. 1.6% category avg.

See all campaigns →

Section 02 · Press & Social p. 14
Press & social

Featured, not just following.

The proof, off-grid — the Instagram feed, the outlets that ran the story, the timeline, and the brands reposting the work.

High-reach plays

Where a brand breaks through.

The Reel and the UGC license — the formats that drive discovery and power your paid social.

Instagram ReelMarquee format1.4M views · 38K shares
Atlas Voyages

Instagram Reel

A short-form Reel concepted for reach — a styled try-on, a get-ready, or a destination cut.

$8,500 per ReelDetails →
UGC + Usage LicenseMarquee format3.1× ROAS on paid
Maison Lèvre

UGC + Usage License

Editorial-quality content shot for your channels — not posted to mine. You own the usage.

$4,500 per packageDetails →
Section 03 · The Rate Card p. 22
The rate card

Three ways to partner.

A single post, a coordinated campaign bundle, or a season-long ambassadorship. Illustrative starting points — a quote follows your brief.

Single Post

One deliverable, in my voice
$6,500 /post
  • 1 in-feed post or 3–5 frame story set
  • Concept, styling & shoot
  • On-brand caption + #ad disclosure
  • 1 round of revisions
  • 30-day organic usage
  • Performance recap
Start a collab →

Ambassador

A season-long partnership
$22,000 /quarter
  • Recurring monthly deliverables
  • Category exclusivity
  • Priority on launches & events
  • Affiliate / code partnership
  • Quarterly performance review
  • Dedicated point of contact
Start a collab →

Rates are illustrative starting points and scale with usage rights, exclusivity, paid amplification, and timeline. All partnerships are FTC-compliant (#ad / #sponsored) and contracted through management. A custom quote follows a brief.

How a collab works

Brief to published, cleanly.

01

The brief

Send the product, the goal, and the timeline. Management replies within two business days with fit, availability, and a custom quote.

02

Scope & contract

We agree on deliverables, usage rights, exclusivity, and timeline — then it's contracted and scheduled. No surprises, all in writing.

03

Concept & shoot

I concept and shoot in my voice, share a draft for one round of feedback, and lock it for the publish date.

04

Publish & report

It goes live, FTC-disclosed, on the agreed date — followed by a metrics recap: reach, saves, taps, and link clicks.

FTC-Compliant Always

Every paid collaboration is clearly disclosed — #ad / #sponsored, up front, no exceptions.

On-Brand, In My Voice

Content that fits both your brief and my aesthetic — recommendation, never a billboard.

Clear Usage Rights

Every deliverable ships with a written license — organic, paid, and whitelisting spelled out.

7–10 Day Turnaround

From approved concept to published, with one revision round built into every scope.

Real Metrics Report

A post-campaign recap with reach, saves, taps, and link clicks — what actually happened.

Contracted & Managed

Briefs, contracts, and invoicing run through management — clean, professional, on time.

The audience
Who you reach

A community that buys.

68% women, core 25–34, concentrated in the US and UK — a high-intent, high-save audience that treats the grid as a shopping reference.

52%
United States
Top market — The core audience — concentrated in New York, Los Angeles, and Miami, skewing fashion-forward and high-intent.
16%
United Kingdom
London-led — A strong, engaged UK following led by London — ideal for brands launching transatlantic.
9%
Canada
Toronto & Vancouver — A loyal Canadian segment with high save-rates on fashion and travel content.
7%
Australia
Sydney & Melbourne — A growing Australian audience that over-indexes on travel and resort content.
9%
Western Europe
FR · DE · IT — France, Germany, and Italy — fashion and beauty engaged, valuable for European launches.
7%
Rest of World
Global — A long tail across the GCC, Asia, and Latin America — increasingly relevant for global brands.

Full media kit & demographics →

From the brands
In their words

What partners say.

★★★★★
“Ava's campaign didn't look like an ad — it looked like the issue we wish we'd published. The carousel drove our best save-rate of the season, and the assets carried our paid social for a month.”
Maison LèvreBrand Marketing Director · Paris · Fashion
★★★★★
“The story set was the single best-performing creator activation we ran all year — a 4.8% tap-through and a sell-through that surprised our whole team. She just gets how her audience buys.”
Lumen SkinHead of Influencer · New York · Beauty
★★★★★
“We sent Ava on a three-night press trip and got a Reel that crossed 1.4M views and a hotel that sold out the following weekend. Professional, on-brief, and a genuine pleasure on the ground.”
Atlas VoyagesPartnerships Lead · Lisbon · Travel

Read the press →

Press

On the record.

Fashion

Featured in Vogue

"15 NYC creators redefining everyday style" — a profile on the editorial-diary approach.

Editorial feature, 2024.
Business

Forbes 30 Under 30 — Creator

Recognized on the creator list for building a community that converts for fashion brands.

List inclusion, illustrative.
Style

Who What Wear Cover

Cover interview on the capsule-wardrobe content that made the grid a destination.

Digital cover feature.
Let’s collaborate

Your brand, told like an editorial.

Send the product, the goal, and the timeline. Management replies within two business days with fit, availability, and a custom quote — every collaboration FTC-disclosed and contracted.