Handles every brief, contract, rate, and timeline. The first point of contact for all partnerships and the person who keeps a campaign on the rails.
Hi, I’m Ava.
A fashion, lifestyle & travel creator turning everyday style into stories brands trust.
Ava started posting outfit stories from a fifth-floor walk-up in 2017 — a fashion diary with a point of view. Seven years on, that diary is a studio: 1.2M on Instagram, an engaged community that actually buys, and a catalog of campaigns for the brands she genuinely wears. She still shoots most of it herself, still answers her own DMs, and still treats every collaboration like a feature — not an ad slot.
Ava Sinclair is a New York–based fashion, lifestyle, and travel creator. Across Instagram, TikTok, and YouTube she builds editorial-quality content that converts — in-feed campaigns, Reels, story arcs, and licensed UGC — for fashion, beauty, travel, and home brands that want a credible, on-brand voice.
Four files, one voice.
Fashion
Outfit stories, capsule edits, and the looks the community actually saves and shops.
Beauty
Honest routines, GRWM, and product moments that read as recommendation, not ad.
Travel
Destination diaries and hotel features — aspirational, shoppable, and on-itinerary.
Home & Lifestyle
Tablescapes, interiors, and slow-living content for home and wellness brands.
Who you’ll work with.
Briefs, contracts, shoots, and reporting are handled by a small, professional team — so a campaign runs clean from yes to published.
Produces shoots and cuts the Reels and YouTube features. The reason a deliverable looks editorial and lands on schedule.
Builds campaign strategy and the post-campaign metrics reports — the bridge between a brand's KPIs and Ava's audience.



